I’m Founder and CEO of FinanceWithin, a strategic CFO partner to entrepreneurs, leading brands and firms. We provide full-service finance & accounting and operate as an extension of our client’s team.

At nights and weekends, I invest in early stage companies. I maintain direct founder relationships and provide wide-variety of post investment support (ranging from finance, growth, strategy). While my early stage fund is category agnostic, I gravitate towards consumer tech, enterprise software, and CPG.

I also write a weekly-ish letter to capture my thoughts on investing, economics and finance. Lessons from operating and advising private companies and startups are covered here as well. Subscribe below.

Previously, I serviced as Chief Strategy Officer at Lamark Media Group, a full service digital marketing agency. Prior to that, I was Founder and CEO at SocialWithin, a performance marketing firm for DTC brands like Ritual, Buck Mason, Vincero Watches, Free Fly Apparel, Modsy, Genexa and many more. SocialWithin was acquired by Lamark in 2019. At our peak, we managed $100M+ in ad spend across various paid media platforms.

My most popular posts are:

• Notes on hiring @ startups
• 4 Stages of Growth for E-Commerce Brands
• Investing 101
• History of Interest Rates
• How to work with me document
• History of Interest Rates
• Digital Nutrition

You can find me on Twitter or LinkedIn.