I write weekly letters. It features short and long form essays on a host of topics I’m interested in. They range from growth, marketing, economics and more.

This website serves as my journal/diary, where I write mostly for myself and hope it can benefit others.

These days, I am an early stage investor and advisor. I serve as Chief Growth Officer at Lamark. Previously, I was Founder and CEO at SocialWithin, a growth marketing firm for consumer brands. SocialWithin was acquired by Lamark in 2019. I’ve had the privilege of managing $100M+ in digital ad spend, drive $500M+ in direct revenue and help influence $5B+ in enterprise value for consumer brands.

My most popular essays are:

You can find me on Twitter or LinkedIn.

Previous work has been featured in The New York Times, Digiday, Modern Retail and more.