I’ve been indulging in McKinsey frameworks to better advise companies; especially startups that are growing fast.
Why do some companies grow while others endure? McKinsey consultants Mehrdad Baghai, Stephen Coley, and David White cover this in detail using the Three Horizons framework.
This framework is designed to serve as a visual planning tool that helps executives and directors map out where their organization and teams are heading. From the lens of strategic planning, this is one of the simplest yet powerful frameworks you can use to push the business and team in the right direction.
Let’s look at some examples.
There are many other examples you can entertain. Regardless of the size of the business, you can use this framework to your advantage to reverse engineer the outcome. Here’s Facebook’s framework from 2018 that was shared publicly.